Work Portfolio 1

Zotezo Com Enterprise Pvt Ltd

Industry: Health & Wellness | Duration: Jan 2023 – Aug 2024

🚧 Challenges

• The website had low organic visibility and limited traffic for top supplement keywords across multiple countries.
• Many country-specific product pages were missing, which caused ranking gaps and reduced conversions.
• Duplicate and thin content on several category and product pages negatively affected keyword performance.
• Meta titles, descriptions, and schema markup were inconsistent or missing across product pages.
• The backlink profile was weak, with low Domain Authority (DA) and Page Authority (PA), and a large number of
  spammy or toxic backlinks that affected the site’s overall trust.

🧩 What We Did

• Conducted in-depth keyword research targeting high-volume health, wellness, and supplement search terms globally.
• Created and optimized missing product listings for multiple countries to ensure full keyword coverage.
• Optimized over 1,000+ product and category pages following Google’s E-E-A-T guidelines for credibility and trust.
• Implemented Product, FAQ, and Breadcrumb Schema, and improved site architecture for better crawl depth.
• Fixed technical SEO issues — including canonical tags, pagination errors, and broken links — to improve crawlability.
• Conducted backlink audit and disavow process to remove spammy links, improving DA and site trust.
• Built 1,500+ high-quality backlinks through guest posting and outreach from niche-relevant health sites.
• Achieved organic traffic growth from 90K to 196K monthly visitors and significant improvements in keyword rankings across
  all targeted countries.

💡 Client Impact

Within 8 months, we doubled our organic traffic and ranked multiple high-value keywords on Google Page 1. The E-E-A-T-driven strategy improved brand trust and conversions.